Chic Retreats: Boutique Hotels and Luxury Villas

Lulu Townsend developed a passion for small boutique hotels while working at her parent’s beautiful small luxury hotel in Italy more than 10 years ago. Starting with some of her favourite small chic hotels, she launched the website in 2003 with just 17 properties. Chic Retreats is now the definitive collection of privately owned genuinely small luxury hotels, from her favourite boutique hotels in England to the pick of chic hotels in France. Personally selected for their style, charm and personal service, you are guaranteed to be treated as an individual and not just a room number.  If you are a small boutique hotel, B&B or luxury villa and would like to be part of Chic Retreats please email Lulu on lulu@chicretreats.com.

Join Chic Retreats

Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 350 pages of small luxury hotels and little hidden gems from all over the world. 

For just GBP 20 a year the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.

Lulu Loves

  • Micheline Arcier

    A collection of Aromatherapy bath and body preparations that Lulu simply won’t leave home without.
  • Miller Harris

    For some of Lulu's favourite perfumes, luxurious body products and must-have candles.

Press and Media

In a world increasingly dominated by big, bland boisterous hotels Chic Retreats stands apart like gold dust

Daisy Finer, Editor, Tatler Spa Guide